Behind the rise of Kuaishou’s short-form video app Kwai in Brazil, where it has amassed 45M+ monthly active users by appealing to people with blue collar jobs (Rest of World)

Rest of World:
Behind the rise of Kuaishou’s short-form video app Kwai in Brazil, where it has amassed 45M+ monthly active users by appealing to people with blue collar jobs  —  Kuaishou is chasing novela creators and working-class users in Latin America to keep up with the competition.