After India’s TikTok ban, Meta and Google are battling for the lead in the country’s short-video app economy that could generate up to $19B in sales by 2030 (Bloomberg)

Bloomberg:
After India’s TikTok ban, Meta and Google are battling for the lead in the country’s short-video app economy that could generate up to $19B in sales by 2030  —  Prateek Bhardwaj broke out as a social media star on TikTok’s short-video platform, drawing in close to a million followers and a slew of big-brand endorsements.