Sensor Tower: BeReal has passed 53M installs, its MAUs are up 2,254% since January, and ~9% of its active installs on Android opened the app every day in Q3 (Sarah Perez/TechCrunch)

Sarah Perez / TechCrunch:
Sensor Tower: BeReal has passed 53M installs, its MAUs are up 2,254% since January, and ~9% of its active installs on Android opened the app every day in Q3  —  Gen Z social media app BeReal encourages its users to take a photo every day — a format designed to create a daily habit.