SimilarWeb: of the 2.6M people who visited the Twitter Blue web promo page in March, only 116,000 signed up; Blue is used by less than 1% of monthly users (Aisha Counts/Bloomberg)

Aisha Counts / Bloomberg:
SimilarWeb: of the 2.6M people who visited the Twitter Blue web promo page in March, only 116,000 signed up; Blue is used by less than 1% of monthly users  —  Twitter Inc. is struggling to sell users on its new subscription product, Twitter Blue, according to a new report.