TikTok announces Pulse Premiere, which lets select publishers such as Condé Nast, BuzzFeed, and NBC sell ads alongside their posts and keep 50% of the revenue (Alexandra Bruell/Wall Street Journal)

Alexandra Bruell / Wall Street Journal:
TikTok announces Pulse Premiere, which lets select publishers such as Condé Nast, BuzzFeed, and NBC sell ads alongside their posts and keep 50% of the revenue  —  New product will let publishers sell ads alongside their posts and take home half the revenue