Chinese livestream shopping shifts from big discounts, as Apple and other brands seek control over a process made costly by market fragmentation and superhosts (Casey Hall/Reuters)

Casey Hall / Reuters:
Chinese livestream shopping shifts from big discounts, as Apple and other brands seek control over a process made costly by market fragmentation and superhosts  —  When tech giant Apple (AAPL.O) joined China’s livestreaming frenzy, a major driving force of the e-commerce boom …