Facebook says Q2 ad revenue was $28.58B, up 56% YoY, with average price per ad up 47% YoY and a 6% YoY increase in ads delivered (Stephanie Condon/ZDNet)

Stephanie Condon / ZDNet:
Facebook says Q2 ad revenue was $28.58B, up 56% YoY, with average price per ad up 47% YoY and a 6% YoY increase in ads delivered  —  The rising price for ads delivered strong top and bottom-line results for Facebook, even as the social media giant continued to warn of “increased ad targeting headwinds.”