About 15 of top 20 posts in Facebook’s Q2 content report were effectively plagiarized, showing the best path to virality on Facebook is to copy someone’s idea (Casey Newton/Platformer)

Casey Newton / Platformer:
About 15 of top 20 posts in Facebook’s Q2 content report were effectively plagiarized, showing the best path to virality on Facebook is to copy someone’s idea  —  Being original on Facebook doesn’t pay, according to its own data  —  The conventional wisdom around the “widely viewed content report” …