Brands including Forever 21, DKNY, and Estée Lauder have joined the first Metaverse Fashion Week, which began on Thursday and runs until Sunday in Decentraland (Ann-Marie Alcántara/Wall Street Journal)

Ann-Marie Alcántara / Wall Street Journal:
Brands including Forever 21, DKNY, and Estée Lauder have joined the first Metaverse Fashion Week, which began on Thursday and runs until Sunday in Decentraland  —  Brands including Forever 21, DKNY and Estée Lauder are using the digital event in part to study how consumers will shop in virtual worlds