Duolingo says the company significantly scaled back TV ads, and its DAUs growing 62% YoY to 20.3M in Q1 2023 is due in part to efficient social media marketing (Megan Graham/Wall Street Journal)

Megan Graham / Wall Street Journal:
Duolingo says the company significantly scaled back TV ads, and its DAUs growing 62% YoY to 20.3M in Q1 2023 is due in part to efficient social media marketing  —  The language-learning app now relies more on memes—helping it climb to 20 million daily active users