Edo, an ad measurement service for TV and streaming co-founded by actor Edward Norton, raises $80M from Shamrock Capital at a $200M+ pre-money valuation (Megan Graham/Wall Street Journal)

Megan Graham / Wall Street Journal:
Edo, an ad measurement service for TV and streaming co-founded by actor Edward Norton, raises $80M from Shamrock Capital at a $200M+ pre-money valuation  —  Company, co-founded by actor Edward Norton, wants to compete with Nielsen by helping advertisers see whether consumers take action after seeing a commercial