Elon Musk’s rebranding of Twitter to X shows his takeover is best understood not as a money-making endeavor, but as an extended act of cultural vandalism (Casey Newton/Platformer)

Casey Newton / Platformer:
Elon Musk’s rebranding of Twitter to X shows his takeover is best understood not as a money-making endeavor, but as an extended act of cultural vandalism  —  RIP Twitter (2007-2023)  —  On Monday afternoon, a crane rolled up to Twitter’s headquarters on Market Street.