Gaana, India’s leading music streaming service, has seen low paid sub growth; India’s audio streaming market is 38% ad-supported, below only China and Venezuela (Amit Gurbaxani/Billboard)

Amit Gurbaxani / Billboard:
Gaana, India’s leading music streaming service, has seen low paid sub growth; India’s audio streaming market is 38% ad-supported, below only China and Venezuela  —  Ad-based listening is booming, outpacing subscriptions.  Now streaming service Gaana wants to convert listeners into customers.