Google plans to retire overlay ads on YouTube videos starting on April 6 to “improve the viewer experience and shift engagement to higher performing ad formats” (Damien Wilde/9to5Google) | Techland

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Damien Wilde / 9to5Google:
Google plans to retire overlay ads on YouTube videos starting on April 6 to “improve the viewer experience and shift engagement to higher performing ad formats” — YouTube is changing the way some ads are shown on videos very soon with the removal of “Overlay ads” from content starting April 6.