Hypercasual video games, with simple gameplay and low-stakes challenges, are getting more sophisticated as studios struggle to retain monetizable players (Katie Deighton/Wall Street Journal)

Katie Deighton / Wall Street Journal:
Hypercasual video games, with simple gameplay and low-stakes challenges, are getting more sophisticated as studios struggle to retain monetizable players  —  Mobile games that require little brainpower to play are becoming more sophisticated as their publishers try to cling on to fickle—and monetizable—players