India’s Meesho, which started as a social commerce platform in 2015, pivoted to direct selling in 2021, affecting many of its resellers who have lost customers (Varsha Bansal/Entrackr)

Varsha Bansal / Entrackr:
India’s Meesho, which started as a social commerce platform in 2015, pivoted to direct selling in 2021, affecting many of its resellers who have lost customers  —  Since 2018, Surat-based homemaker Pooja has been working as a reseller with social commerce application Meesho sourcing unbranded clothing …