Instagram has quietly rolled out a pop-up over the past year encouraging users to “try a new account” to help them “keep up with a smaller group of friends” (Dalvin Brown/Wall Street Journal)

Dalvin Brown / Wall Street Journal:
Instagram has quietly rolled out a pop-up over the past year encouraging users to “try a new account” to help them “keep up with a smaller group of friends”  —  An in-app notice calls on users to ‘try a new account.’ Can a fresh start keep people from losing their enthusiasm for the platform?