Netflix says its ad tier has nearly 5M global MAUs, with a median age of 34, six months after launch, and makes up 25%+ of signups in countries with the option (Alex Weprin/The Hollywood Reporter)

Alex Weprin / The Hollywood Reporter:
Netflix says its ad tier has nearly 5M global MAUs, with a median age of 34, six months after launch, and makes up 25%+ of signups in countries with the option  —  In its inaugural upfront advertising event, executives touted the the streaming service’s growing ad tier, and unveiled new sponsorship options.