New Oriental, one of China’s largest private-tutoring companies, became a livestream grocery shopping service on Douyin, after China’s regulatory crackdown (Shen Lu/Wall Street Journal)

Shen Lu / Wall Street Journal:
New Oriental, one of China’s largest private-tutoring companies, became a livestream grocery shopping service on Douyin, after China’s regulatory crackdown  —  New Oriental’s rebranding catches on with viewers as English tutors go viral selling produce online