Roblox is transcending its kid-oriented roots by reaching older players and welcoming brands; the 17-to-24 age group, up 33% YoY, is Roblox’s fastest growing (Harry McCracken/Fast Company)

Harry McCracken / Fast Company:
Roblox is transcending its kid-oriented roots by reaching older players and welcoming brands; the 17-to-24 age group, up 33% YoY, is Roblox’s fastest growing  —  The 3D-world for kids is attracting an older audience.  It might also be the closest thing we’ve got to a metaverse that already exists.