Sensor Tower: on July 11 and 12, Instagram’s Threads DAUs were down ~20% from July 8 and the time spent by the user on the app fell 50% to 10 minutes (Hayden Field/CNBC)

Hayden Field / CNBC:
Sensor Tower: on July 11 and 12, Instagram’s Threads DAUs were down ~20% from July 8 and the time spent by the user on the app fell 50% to 10 minutes  —  – Facebook’s Twitter-killer, Threads, has seen drops in daily active users and time spent on app since the weekend, according to SensorTower and SimilarWeb.