Sensor Tower: Threads’ DAUs declined to 13M, down 70% from the July 7 peak; Similarweb: average time spend on Threads’ app declined to four mins, down from 19 (Lindsey Choo/Wall Street Journal)

Lindsey Choo / Wall Street Journal:
Sensor Tower: Threads’ DAUs declined to 13M, down 70% from the July 7 peak; Similarweb: average time spend on Threads’ app declined to four mins, down from 19  —  Data show user engagement has fallen 70% as executives focus on options such as a chronological feed