Sensor Tower: Threads’ DAUs fell to 8M on July 31, down 82% from launch; daily average time spent fell to 2.9 minutes/day on August 1, down from 19 at launch (Brian Fung/CNN)

Brian Fung / CNN:
Sensor Tower: Threads’ DAUs fell to 8M on July 31, down 82% from launch; daily average time spent fell to 2.9 minutes/day on August 1, down from 19 at launch  —  Threads, Meta’s Twitter rival, is struggling to retain users roughly a month after its highly publicized launch …