Sources: after its first-ever ad sales drop, Meta ditched its brash tone with advertisers and is offering sweeteners, including a 25% discount for Reels ads (Sylvia Varnham O’Regan/The Information)

Sylvia Varnham O’Regan / The Information:
Sources: after its first-ever ad sales drop, Meta ditched its brash tone with advertisers and is offering sweeteners, including a 25% discount for Reels ads  —  After suffering its first-ever drop in ad sales, Meta Platforms has abandoned its once-brash tone with advertisers in favor of a more flexible approach to winning business.