Vienna-based marketing analytics startup Adverity raises $120M led by SoftBank’s Vision Fund 2, bringing its total raised to $165M+ (Ivan Levingston/Bloomberg)

Ivan Levingston / Bloomberg:
Vienna-based marketing analytics startup Adverity raises $120M led by SoftBank’s Vision Fund 2, bringing its total raised to $165M+  —  – Privacy moves by Apple, Google boost value of consumer data  — Austrian company has now raised more than $165 million