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YouTube is running a “small experiment” globally with a pop-up urging users with ad blockers to allow ads on YouTube or try YouTube Premium to watch videos (Sergiu Gatlan/BleepingComputer)

Sergiu Gatlan / BleepingComputer:
YouTube is running a “small experiment” globally with a pop-up urging users with ad blockers to allow ads on YouTube or try YouTube Premium to watch videos  —  YouTube is running an experiment asking some users to disable their ad blockers or pay for a premium subscription, or they will not be allowed to watch videos.