YouTube rolls out new shopping features, including a partnership with Shopify to let eligible US creators link their Shopify store and YouTube channel (Todd Spangler/Variety) | Techland

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Todd Spangler / Variety:
YouTube rolls out new shopping features, including a partnership with Shopify to let eligible US creators link their Shopify store and YouTube channel — YouTube already soaks up billions of hours of the world’s attention. Now the video giant also wants to hoover up a bigger piece of consumers’ online purchases.